mistakes and misconceptions

9 Experts believed in these SEO Myths – Do you?

A lot of things change in the world of SEO. Every now and then new facts about SEO are discovered, SEO myths are confirmed or busted. Today we have 9 expert SEOs, bloggers and Internet Marketers with us that are talking about SEO myths they used to believe in.

These experts have now found right answers. Do you still believe in these SEO Myths?

Eric Siu (content marketing for the sake of creating content)

Eric SiuThis isn’t so much a SEO Myth but a sign of how the times have changed. In the past, it was very easy to use automated tools to spam and get top 5 rankings in a matter of 2 weeks. Now, you have to genuinely deliver value and stand out from the ground. Just doing ‘content marketing’ for the sake of creating content isn’t enough. You have to be consistently ‘wow’ing’ your audience. Seems basic, but most online marketers miss the mark on this.

 Eric Siu is the founder of the podcast Growth Everywhere and the CEO of digital marketing agency Single Grain.

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Sarah Arrow (SEO is the only key to online success)

Sarah ArrowSEO myths like “social shares are search signals” drive me nuts, I would love it to be true, but I cannot find a single piece of evidence to say that it is. Not one. Yet not a day goes by where I’m not told that this is the case. When I ask for the sources I get back a stony silence.

I’ve never really believed in SEO. It’s like Santa Claus as a kid, you know something isn’t quite right, but you can’t put your finger on it until your older and wiser.

I believe that you need keywords to keep your message focused and on topic. I believe that meta descriptions are important to human beings, so you need to use them and I believe that you shouldn’t depend on just one thing to market your business, you need a blend of many things, and SEO is just a small part of the overall process.

What frustrates me the most is you’ll read an interesting article about SEO and then the writer will add in something that you know is outright rubbish like buying links is a great thing to do. You know instantly in your heart that this writer hasn’t tried what he’s sharing with his audience, and he’s just parroting another person or promoting a product. I ban these people from my blogging challenge.

 Sarah Arrow is one of the UKs leading bloggers, and creating of an incredibly successful free 30 day blogging challenge. She’s also a Game of Thrones fan.

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Marko Saric (Guest posting is dead)

Marko SarikOne SEO myth that I don’t believe in is that guest posting is dead. Spammy guest blogging on spammy websites with low quality content may be bad, but creating quality content and getting it in front of a large and relevant audience on an authoritative website will help brand you, establish you as an expert in your field, will send you clicks, social media shares and followers and even a good link that may bring you higher up in search results.

 Marko Sarik has been creating websites, producing content and growing audiences online since 1997. On HowToMakeMyBlog he gives you the practitioner’s view from the inside, presenting you all his best lessons learned, information, inspiration and know-how.

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Vinny La Barbera (Using no-follow on majority of external links)

Vinny la barberaOne SEO myth that I believed for a very long time was that it was necessary to use the nofollow tag on the majority of external links from any content I published. Although the nofollow tag was originally created to fight spam, many webmasters / bloggers – including myself – have probably overused it in hopes of hoarding link value. Not only until a recent discussion was sparked from a comment by Google’s John Mueller (https://plus.google.com/+JohnMueller/posts/9TRi2BstTbs) did the light bulb go on for me – and seemingly many other SEOs as well. This simple discussion made perfect sense to me. Passing link value through editorial links actually helps Google’s link graph and can contribute to better search results. I’ve already vowed to change things up, but I will be curious to see if others, especially large publishers, will do so as well.

 Vinny is the Founder / CEO of imFORZA, a full service Internet marketing agency based out of Los Angeles, CA. He is an LA native and USC Alum that has been working in the online marketing and web development space since 2000.

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Jahanzeb Malik (Private Blog Networks are dead)

Jahanzeb MalikActually it is a myth, a big SEO myth. Reason is, google said it is cracking them down and everybody else followed blindly. If you are starting out new, it is very hard to actually maintain one blog what to talk of a network of them. People know how to do it but knowing how to do it correctly is another thing. In real life PBNs work but one has to take certain measures to take all the backlinks pointing to money site under positive control. When you say “PRIVATE blog Network”, you should mean it. Treat them like your main sites or else get penalized. Anonymity, uniqueness, stealth and natural looks are the keys to success when you talk of PBNs.

 Jahanzeb Malik, an Internet Power User, Graphic Designer, WordPressor & Best Of All Founder Of NerdsHD Where he shares Interesting & Useful Stuff For Like Minded People.

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Giuseppe Pastore (Google can’t handle javascript)

Guiseppe PastoreI don’t know if this is an SEO myth, but I used to believe that Google couldn’t handle javascript well enough. During the time, anyway, I have had several proofs that nowadays Google are far more sophisticated than they were some years ago. As an example, I might cite a client with a website whose tag title was rewritten via javascript to always show the brand to the user. Even if the HTML was fine, Google indexed all the pages with the same title: they were clearly indexing the DOM and not the HTML of the page.

 Giuseppe Pastore is a SEO consultant, now working as SEO manager for a big company running e-commerce websites of many important fashion and luxury brands.

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Razvan Girmacea (More the backlinks better the rankings)

Razvan GirmaceaThe myth I’ve heard very often from friends and customers is that the more backlinks your website has, the better rankings in Google it will get. That’s false in many regards.

Building numerous backlinks is often not enough and sometimes can be risky. First of all you should only build high quality backlinks and avoid wasting time on sites that can do more harm than good. It’s also vital to monitor the evolution of your backlinks and make sure the good ones will stay live. What’s the point on building a good backlink if you can’t keep it? Quantity is not important. The quality of the backlinks is all the matters. If you have 5 good backlinks, you can outrank websites with hundreds of low quality links.

 Razvan is the founder of the popular SEO tool MonitorBacklinks.com.

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Harris Schachter (All you need is good content)

Harris ScachterOne SEO myth which I didn’t necessarily believe in but I see perpetuated time and again, is that all you need is good content. Yes, there should be significant investment in quality content, but there is much more to successful content marketing than the assets themselves. Investment in promotion, including paid methodologies, classic outreach, and attention to link opportunities are crucial for SEO.

I’m sure this is one what people will say, but the myth that guest posting is dead. For many industries which rely on expert opinions whose audiences can be swayed by influencers, guest posting and guest authors are extremely useful. Not only will these assets have inherent credibility, but sometimes the influencer deals include social sharing from their channels which can bring even more attention to the content.

Finally, the last myth I still hear to this day is about keywords. “You need to have the right keywords to rank well.” – This is like saying you need a wrench to build a car. Yes, there is some truth to it but there is so much more than that. Keyword research is one thing, but keyword research for your specific audience & reading level is another, as well as content organization and keyword targeting strategies on a site. Most of the people I hear say the above phrase also have terrible keyword competition among their own pages.

 Harris Schachter is an in-house SEO at a fortune 200 and a digital marketing consultant in Richmond, VA.

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Brian D. Hawkins (Author and publisher rank is on its way out)

Brian D HawkinsI think one of the biggest misconceptions lately is that author and publisher rank is on its way out. Many people believe since Google pulled our G+ images as publishers from the SERPs that it is no longer a major factor. I believe it is still important to build our authorship and reputation for both search and searchers.

I also know that Google Plus connections play a huge role in placement due to personalized search. It’s a mistake to ignore the role G+ still plays in SEO.

 Brian D. Hawkins is a Long time blogger and virtual thrill seeker clawing his way to the highest peaks and most helpful content any database can provide.

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Wrapping it up

So, these are a few things that are believed to be true in SEO world but these experts, with their experience in the field, deny their very existence.

Some of these myths have now been busted by almost all Internet Marketing experts while some myths like “Author and publisher rank is on its way out” mentioned by Brian and “Google can’t handle javascript” by Guiseppe are still believed by many out there.

Have you got any more myths? I will be more than glad to feature you in this article and add the myth you want to share. Comment below or contact me.


  1. Nice post and topic Nabeel. I appreciate you including me for the input. Many “SEO Myths” seem obvious falsehoods while others are probably closer to the truth. The problem comes from search engine secrecy – which is necessary for the most part.

    There are also many people that want to HOPE what they’ve spent so long doing will continue to work forever. Therefore, they try to convince the world they are right.

    It’s best to use common sense and test everything. We should apply common sense to risky behavior that will eventually catch up, often without notice.

    1. Hey Brian, the honor is all mine.
      Very rightly said one must not assume that if it is done once, it will work forever. Keeping yourself updated with new SEO and Internet Marketing knowledge and applying common sense with it is a must.

  2. Good stuff from everyone here. I can’t find one thing I totally disagree with, which is something new for me. I’m trying to figure out which of these I think is most important to know and I’m going with the backlinks thing because overall it’s the most irritating thing, having people always trying to figure out ways to get their links on your site. Hopefully some of those Google animal lessons have been learned by companies that should know better.

    1. Thanks for stopping by Mitch. You are right, as Razvan said number of backlinks matter less than the quality of them. Sarah also has a very valid point in this regard “SEO is not the only key to success”.

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