I keep on listening to SEO cliches like “Ranking is not easy”, “Google takes time to rank sites” etc. These cliches in fact hold true, but my recent experiment showed me awesome results. My experiments showed that if you do proper work before actually publishing a post, you can actually get awesome initial rankings for high traffic search terms. These rankings can then be further pumped high using little, sensible and quality SEO.Slow and steady wins the SEO race Click To Tweet
In this post I am going to explain in details about:
- What was my experiment and What were the results?
- How exactly did I rank 2 posts in hours after publishing (and that too without a single backlink)
My Experiment And Results
My blog has been around for quite a while now and I had been churning out content without much efforts and homework. Recently I thought to start doing proper homework before publishing a post. I gathered necessary tools and resources and devised a proper strategy to see what happens.
Here is what I planned to do:
- Proper Niche/keyword Research to find easy to rank, high traffic keywords
- Competitor analysis to see how much efforts will it take to outrank already ranking competitors
- Writing and publishing post with super on-page SEO (Grab my on-page SEO guide for free below)
It does seem like years old strategy but the way you do 1st two steps really matters. After doing the above mentioned my own way, I got amazing results. My posts ranked on 2nd page only a few hours after publishing. No backlinks were made to them and no social shares were done except those I did from my personal social accounts (No reshares, likes, retweets or +1s).
Even though I have heard some serial killers saying:The best place to hide a dead body is 2nd page of google Click To Tweet
But still, getting there in few hours without any backlinks isn’t as simple as you may think.
My blog too is not an authority blog in this niche and receives very little organic traffic. Ranking a post on 2nd page after a few hours meant further rankings only needed a little more push.
For the first post, I found a primary keyword (monthly search volume 3600) with a secondary Keyword (Monthly search volume 12,100) and a few LSIs. Finding keywords was the most crucial part and how I found them, comes further ahead in the post. See the image below to see the complete ranking graph of the keywords for post 1.
From where the graph starts is the initial ranking of the main keyword. The rankings were updated after a few hours of publishing the post. You can see that the position has been somewhat steady even without any link building and you can also see that the graph goes up towards the end.
Now the keyword ranks at number 16 which shows that finding good keywords can really make the ranking process easy. So far due to my busy routine (as explained here), I have not been able to give enough time to do any SEO to these posts but I am sure it will only take some little sensible SEO push.
Here are the rankings of the secondary keyword I focused on.
The keyword started quite well and ranked directly on 15th position but later fell towards the third page. However, it is now again coming back to the second page.
I found keywords for this post the same way I did for the previous post. See the graph of rankings for primary keyword (monthly search volume 1900) below:
This one ranked on 20th SERP directly and has been doing frog jumps since then. Right now it is on 19th position.
Here is the ranking graph for secondary keyword (monthly search volume 5400) of 2nd post
This one ranked on 17th position almost instantly. All in all 3 out of 4 keywords ranked on the 2nd page of google without any off page SEO efforts.
Right from these positions (2nd page) I started getting organic traffic as the keywords had decent monthly search volume.
I just need to point some sensible links to them to skyrocket the SERPs.
So, how did I do that? read on…
How I Got Instant Rankings Without Backlinks
I must mention here that this is the part that my rankings relied most upon. Had I not done it right, I would never have climbed up the SERPs. I used Niche Genetics (My review here) to find easy to rank keywords. Here is exactly what I did with it:
Step 1 – Choose a Broad Niche
I Chose a keyword and ran it through Niche Genetics. I chose a broad niche to see what long tails, LSIs and other related terms can the software come up with. To my astonishment, it came up with 700 Long tails.
Step 2 – Find A Search Term With High Search Volume But Low Search Results
This is very important, I will tell you why. If a keyword has less number of pages appearing in search results, it is more likely to have low competition than others with too many competing results. Open the long tail keywords in a new tab.
I sorted the results in the descending order of search results column to show those with the least number of search results on top.
As it is evident from the image above that this niche has a lot of keywords that have less number of competing results and high search volume. See, for example, the first result. It has only 86000 search results and has a U.S monthly search volume of 6600 (Global monthly searches will be even greater). Of course, all of those are not going to be easy to rank but checking them one by one will get you awesome keywords.
Step 3 – Check All Such Keywords One By One
I Opened the search page of Niche Genetics in a new tab and ran keywords from the sorted long tail list one by one through niche genetics. Make sure to only choose those specified in step 2. Here is an example keyword I found easily within few seconds.
Monthly searches shown in the image are U.S only. Which means more traffic can be expected from other parts of the world.
Continue running the words one by one and check their difficulty. I Saved those with difficulty level 19 or below coz I found it easy to rank such terms instantly if correct on-page optimization is done.
Once I found a bunch of easy to rank keywords with high search volume, I went to spy on my competitors.
After running a term through Niche genetics, click on “View full report” button appearing under “Competitors section”. A new tab will open displaying information about top ranking web pages for that keyword. If you scroll down you will see a section as shown below.
This section shows very valuable information like:
- Title of the page
- Is the keyword appearing in Title, URL or header of the page?
- How many words does it contain
- TF, DA and PA
- Overall difficulty score of each competitor
- More info like what heading are being used on page if you export this report
This information helps you formulate the exact plan of creating a post. Now I knew what my competitors were doing to rank. I just had to do better to outrank them.
Most of the magic was done in keyword research and competitor analysis phase but still, this step was very crucial. Here is a summary of what I did:
I included the keyword in title, URL and meta description and wrote a longer post than my competitors. I sensibly sprinkled related terms, LSI keywords and Long tail keywords found by Niche genetics in my post but made it look natural. I used images with alt tags and title tags and added related videos too.
There are more details of on page optimization that will become another post. In fact you can download my complete On-Page SEO guide Here.
Follow the guide sensibly and you will see the difference.
The most important part in these rankings was played by Niche genetics indeed. I rarely invest in paid tools and mostly rely on free ones, but my investment in Niche genetics is already paying off. You can read more about the tool here: