I explained the term “Keyword” very briefly in part one of the series SEO From Zero To Hero but this lecture will focus on it in details.
What is a Keyword?
Ans: A keyword is a word or a phrase that summarizes the contents of a page/website or gives a clear idea about what can be found on a website.
A keyword is given so much of importance because search engines rank websites based on keywords. This can be explained even more easily with examples. Now let us assume a scenario:
You open up Google or any other search engine and type in a Keyword “Internet Marketing” and hit return (Enter) key. Search results are displayed in front of you and you can see a website on top of search results. Here is a screen shot of search results that I got when I searched for “Internet Marketing”.
As you can see an internal page of Wikipedia.org is the first one in the search results.
Q. What does it mean?
It means that Google considers that this webpage gives the best information regarding the topic of Internet Marketing.
Q. How did Google establish this fact?
Google checked this webpage and found lots of content on the topic of Internet Marketing as well as on other topics related to it. Google also found links of this webpage on other similar websites or on other non similar websites but the web page had some content related to the topic of Internet Marketing.
This makes it very clear that in order to succeed with a keyword the two very initial steps are:
- To use a lot of content on your website related to your keyword and make your website keyword rich.
- To get backlinks from other similar webpages and make other websites share your links.
Q. How to make a website keyword rich?
Before I answer this question you must first understand following two terms:
Long Tail Keywords:
A long tail keyword is a phrase that uses actual keyword and adds one or more words as suffix or prefix to add something to the meaning of basic keyword.
For example my main or basic keyword is “Internet Marketing”. Long tail keywords for this would be “Internet marketing for beginners” or “Start your own Internet Marketing” or “Internet Marketing lectures” etc.
LSI stands for Latent Symentic Indexing. Any word not containing your complete basic keyword but is related to it is called LSI keyword. They can be exact synonyms or have some far relation with your basic keywords.
For example: LSI keyword for “Internet Marketing” can be “Earning Online” or “Online Business” or “Online Marketing”
Now you can better understand the answer to the question How to make a website content rich. In order to do this you will have to use text and articles that contain a good mixture of your basic keyword, long tail keywords and LSI keywords. While doing so do not forget that you are making the website for humans therefore keep your content readable.
Q. How should I link to my site from other webpages?
How to create backlinks will be explained in upcoming lectures but here I will explain the nature of backlinks that are good for ranking. You should try to find similar websites as in our case I will try to find websites that are about internet marketing and then I will try to link to my site from there. This gives best results because that website is already using similar keywords and search engines will give this link more value.
In order to link from any site that is not related to the keywords focused by your site, try to build some content there using your own keywords and link from there. For example a general article directory is not related to a particular keyword but in order to make it valuable for you, you write a good article using your basic keyword, LSI and long tail keywords and submit the article to that article directory and you put your website’s link somewhere in that article (Remember! article directory are not considered to be SEO safe any more). This is how search engines find your website’s link in between a lot of related content and give you more value in that topic.